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How Digital Leaders support the bottom line in times of crisis

Our organisations are faced with a series of financial challenges: the end of cheap money, the shortage of resources and the historical levels of inflation, mean that higher rates of return are demanded from business leaders today. CIOs and their digital teams are coming to the rescue and need to focus on the bottom line! Let’s look at this from 3 different angles.

The “Do more with less” proverb has returned and IT needs to be fit and responsive in order to run business processes cheaper and more efficiently. What’s happening with the 2023 technology budget? What measures are being taken to save money? What metrics are in place to track IT spend against business performance? How about financial engineering and technical debt reduction? Are you saving money with cloud, automation, insourcing, standardisation and simplification?

Increase wallet share. How can digital help to create more value for and revenue from our existing customers? Move from product sales to digital services, focus on the customer experience and life cycle by implementing top notch sales, marketing and support systems. Customer delight is needed in times of crisis.

Boost market share. What new value, for new customers with new business models and services are you creating? Is there still room for innovation? Where do you prioritise your resource allocation? Is there an opportunity for forward integration? How can you turn the demand for sustainable processes and targets from a business nuisance into a business driver and competitive advantage?



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